Many artists use social networks to promote events or creations. This is the case for the PNL rap group. After three years of waiting, PNL has put the nerves of its fans to the test, Friday, March 22, 2019. At midnight in the night of Thursday to Friday, the group launched a Live on its YouTube channel: a video of the planet Earth seen from space, without music or comment.
As the hours go by, more and more people have tried to understand the meaning of the live, nourishing the hypothesis of the launch of a new album. Sequences of numbers, letters, but also objects – like a gold disc – have sometimes suddenly appeared in orbit around the Earth, each time speculating the tens of thousands of Internet users hung on their screen. NLP has kept the Internet on the run for 16 hours.
It was finally on their Twitter account that they made the revelation and announced the release of their new clip for 20h. After 15 minutes online, « Au DD » already had nearly 500,000 views. Since then, the YouTube view counter has been blocked, a sign of too many visits in the first hours after publication. Ademo and N.O.S, the two brothers from Corbeil-Essonnes who make up the group, then spoke to their fans.
Addressed to « The miff », the tweet says: « We were eager to find you, the landing was long but we are ready! Thank you for your patience, this time it’s the good ». This art of teasing is still a notch above their communication for the release of their clip « Bené ». PNL had then placarded posters all over Paris indicating an « urgent red number »: by composing it, passersby had discovered a voicemail looping the duet’s new song.
Do you think that the popularity of the artist play a important role in the size of the impact in people? In which social network do you principaly follow your favorite artists?
Laura.
agency.art.blog 
Thank you for this article, it is a very good analysis. I think today that PNL has a community so important that no matter their communication shots each of their clips and their sound will be a real success. Today their community is present on all the networks of the group to follow the news of the two brothers. This grou has made each of their music real events. Their music is so eagerly awaited that they create riots at each outing. This is a very good article and analysis of communication and marketing techniques of the band. Pnl is the very example of success in terms of communication.
Léa Helouin (little gazelle)
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hi, your article is really interesting. It is obvious that the artists popularity has an impact on people depending on their notoriety. In the case of PNL, these French rappers are totally different from their rivals. These two artists stand out with their communication skills but they are also the only ones to do this kind of communication. They also after the publication of their album, we rented a bus and came to the Champs-Elysées to do a concert. In short, they do what others don’t. On my social networks, I don’t follow many singers except Instagram Miley Cyrus and Rihanna.
Weblogholmes
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